TROPTIONS Enters the Music Business — Pioneering the Crypto-Lifestyle Convergence.

By Carl London
FOR IMMEDIATE RELEASE October 18, 2025, Los Angeles, CA — TROPTIONS is thrilled to announce its official foray into the music industry, marking a major expansion of its lifestyle-sector vision. True to the words of Founder Garlin Harris, “it’s only right that we pioneer lifestyle sectors,” TROPTIONS now brings its blockchain and crypto-driven ethos into the heart of music. Through a new strategic distribution partnership with Vydia — a global music-tech company famed for empowering artists with full-suite distribution, rights-management, and analytics infrastructure — TROPTIONS is poised to redefine how artists monetize their craft in the digital age. Vydia provides global delivery to more than 200 audio and video destinations, advanced royalty and rights management, and deep analytics. Re-imagining Artist Revenue: Sync Technology + Crypto Integration. Key to the deal is access to Vydia’s leading Sync/Content-ID technology, which enables artists and rights-holders to capture every revenue stream — from streaming and downloads, to video monetization and user-generated-content claims. TROPTIONS plans to layer in its own crypto-lifestyle ecosystem, enabling artists to participate in token-based rewards, fan-economy engagement, and transparent royalty flows on blockchain. The result: artists retain more control, fan communities become more engaged, and the old constraints of music business monetization are broken. “By combining Vydia’s best-in-class digital-distribution tech with Troptions’ crypto lifestyle platform, we are empowering artists to monetize to their maximum ability,” said Sean McNair, President of Global Entertainment & Media Strategy. Changing the Way the Music Business Works. Longtime music-industry innovator Sean McNair remarked: “We are coming to change the way the music business works — moving it fully into the new digital, where the artist is in control, the fan is invested, and blockchain transparency replaces legacy gatekeepers.” Statements from the Leadership & Technology Team. From the TROPTIONS side: “Our growth into music is a natural evolution,” said Ryan Carter, TROPTIONS’ Chief Strategy Officer. “We have built a lifestyle-crypto platform that resonates across fashion, travel, and culture — music was the missing pillar. Now with Vydia, we’ll scale fast and deeply.” From the technology lead to TROPTIONS’ new UNIT T TECHNOLOGY company: “As the DevOps lead at our UNIT-T TECHNOLOGY company with TROPTIONS, I can say the infrastructure we’re building is robust and future-proof,” said the technical lead at Unit T Technology. “Troptions is growing at pace, and we are proud to power the back-end crypto-ledger, rights-tracking, and automated payout systems that will let artists and fans participate in a real-time value system.” About TROPTIONS . TROPTIONS is a lifestyle-crypto company that merges digital asset ecosystems with fashion, culture, travel, and now music. Founded by Garlin Harris, the company seeks to pioneer new sectors, enabling creators, curators, and consumers to participate in models of ownership, rewards, and engagement that the legacy economy has overlooked. About Vydia: Founded in 2013, Vydia is a modern media and technology enterprise created to revolutionize the way artists create, distribute, and monetize their content and brand. The platform provides independent labels, managers, and artists with infrastructure for global distribution (audio & video), advanced rights management, royalty tracking, and detailed analytics. Vydia’s digital-distribution service offers delivery to over 200 destinations, transparent royalty disbursement, and a powerful analytics stack. What’s Next. TROPTIONS and Vydia will be rolling out a series of artist onboarding programs, tokenized release campaigns, and sync-licensing opportunities across film, gaming, and branding sectors within the next quarter. Stay tuned for upcoming announcements of launch artists and campaign details. Media Contact: info@theunitytoken.com www.theunitytoken.com
Location: 42GQ+76 San Lucas, CA, USA

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