Tony “Touch” Isaac to Launch Groundbreaking Music-for-Change Initiative
FOR IMMEDIATE RELEASE:
Fight Fentanyl Project Joins Forces with Troptions.Unity and Music Visionary Tony “Touch” Isaac to Launch Groundbreaking Music-for-Change Initiative
LOS ANGELES – 10/07/2025 – The Fight Fentanyl Project is thrilled to announce a landmark partnership with Troptions.Unity—the humanitarian token arm of Troptions—and esteemed music producer Tony “Touch” Isaac (aka Tony Touch) to debut a pioneering music business model that combines art, activism, and blockchain innovation to combat the fentanyl crisis and empower underfunded communities.
This first-of-its-kind alliance will produce a four-volume, six-song album series dedicated to raising awareness of fentanyl addiction and fueling grassroots prevention efforts. Leveraging cutting-edge SYNC audio/data embedding technology, each song will carry embedded data that triggers real-time rewards, messaging, and outreach content— transforming every listen into an interactive public service tool.
A New Era: Music + Mission + Tokenization:
- Troptions.Unity (Ticker: $TUNITY) is a humanitarian utility token built on Solana, designed to fund social impact programs including anti-drug efforts, youth outreach, and community resources.
- By integrating $TUNITY into this music project, listeners will not only absorb critical messaging—they can engage, invest, and participate in tokenized funding of the initiative’s impact.
- Producers, artists, and fans will benefit from transparent accounting and revenue flows secured by the Solana blockchain, ensuring fairness and credibility across the ecosystem.
Ryan Carter, spokesperson for the Fight Fentanyl Project, calls it “We Are the World 3.0” — a global, decentralized musical movement with real outcomes.
Tony “Touch” Isaac: Bringing Hip Hop Royalty to the Cause:
Tony “Touch” Isaac (better known in the industry as Tony Touch) has long been a titan in hip hop, Latin, and mixtape culture. His career features collaborations and guest appearances with luminaries such as Eminem, Wu-Tang Clan, Busta Rhymes, Fat Joe, Mos Def, Method Man, P. Diddy (Diddy), Snoop Dogg, Sean Paul, Nina Sky, and many others.
His production credits also include roles under the name Tony “Touch” Isaac on projects such as Fresh Out the Pen (with Cold 187um), showcasing his breadth and versatility across hip hop styles.
With Tony Touch executing as lead producer, the series will bring in top-tier features and cross-genre collaborators who care deeply about social change.
Album Series with Purpose:
The 4-volume, 6-song framework allows for modular release and curated thematic arcs:
1. Volume I: Awareness & Reflection – confronting fentanyl’s impact through narrative and testimony.
2. Volume II: Recovery & Hope – centering stories of survival and transformation.
3. Volume III: Community & Action – translating inspiration into grassroots mobilization.
4. Volume IV: Legacy & Empowerment – sustaining long-term change via token funding, grants, and reinvestment.
Each track will include:
- Embedded sync/data/audio triggers carrying PSA content, website links, and token-based reward logic
- A reward layer enabling listeners to receive small $TUNITY token drops, unlock bonus content, or redirect funds to supported nonprofits
- Transparent smart contracts ensuring that a specified percentage of all revenue and token flows feed back into anti-addiction programs, treatment access, youth outreach, and community grants.
Why This Matters
Fentanyl addiction is ravaging communities across the globe. Traditional awareness campaigns often lack innovation, scale, or sustainable funding. This project flips the script: the music is the medium, the message, and the mechanism.
Listeners are not passive — they can participate, invest, and make an impact. Artists can reach new audiences while contributing to a movement far greater than commercial charts. Donors and advocates gain full visibility into the use of funds thanks to blockchain transparency.
Ryan Carter says, “This is not charity. This is creative activism. We’re building a new model where culture, community, and capital converge to fight back. We Are the World 3.0 is here.”
Next Steps & Launch Timeline
Winter 2025: Token listing on Solana exchanges, public education rollout
Mid 2026: Release of Volume I; launch of listener reward mechanics
2026 & beyond: Sequential release of Volumes II–IV, expansion of partnerships with nonprofits, touring, visual media, and global outreach.
Join the Movement
Artists, philanthropists, community leaders, media, and listeners are invited to join this groundbreaking initiative. Together, we will turn music into movement, sound into strategy, and listeners into agents of change.
For interviews, partnerships, or media inquiries, please contact:
Sean McNair
President of Entertainment
Fight Fentanyl Project / Troptions.Unity Email:
info@theunitytoken.com
Website: www.theunitytoken.com
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