Younger generations such as Gen Z and Millennials have shown preference for digital interactions..

By Carl London
Younger generations such as Gen Z and Millennials have shown preference for digital interactions while shopping (59% and 51%) and during the checkout/payment process (66% and 55%). However, both generations still value human interaction when it comes to customer service (74% and 84%) and communication (77% and 79%). The study also indicates that there is potential for small businesses to further capitalize on e-commerce growth, as only 46% of consumers believe that it has reached its peak, while 57% of small business owners think otherwise. Several factors contribute to the success of small businesses, including loyal repeat customers (63%), ability to innovate (51%), funds for team growth and development (48%), hitting sales/client acquisition growth targets for two consecutive quarters (47%), positive cash flow for two consecutive quarters (49%), and securing additional growth funding (42%). The research study shows that technology plays a crucial role in the growth and development of small businesses. According to Ipsos Canada, consumers recognize that technology has made it easier to start and expand small businesses. The study also highlights that younger generations, such as Gen Z and Millennials, prefer digital interactions while shopping and during the checkout process. However, both generations still value human interaction when it comes to customer service and communication. Furthermore, the study suggests that there is untapped potential for small businesses to capitalize on e-commerce growth. While only 46% of consumers believe that it has reached its peak, 57% of small business owners think otherwise. The research identifies several key factors that contribute to the success of small businesses, including loyal repeat customers, the ability to innovate, funds for team growth and development, hitting sales/client acquisition growth targets for two consecutive quarters, positive cash flow for two consecutive quarters, and securing additional growth funding. The perfect reason why The GivBux Super App with TROPTIONS PAY become the perfect app and Token for merchants to accept. The GivBux Super App and TROPTIONS PAY are now accepted in over 270,000 locations nationwide. TROPTIONSXCHANGE.IO
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