Younger generations such as Gen Z and Millennials have shown preference for digital interactions..
Younger generations such as Gen Z and Millennials have shown preference for digital interactions while shopping (59% and 51%) and during the checkout/payment process (66% and 55%). However, both generations still value human interaction when it comes to customer service (74% and 84%) and communication (77% and 79%). The study also indicates that there is potential for small businesses to further capitalize on e-commerce growth, as only 46% of consumers believe that it has reached its peak, while 57% of small business owners think otherwise. Several factors contribute to the success of small businesses, including loyal repeat customers (63%), ability to innovate (51%), funds for team growth and development (48%), hitting sales/client acquisition growth targets for two consecutive quarters (47%), positive cash flow for two consecutive quarters (49%), and securing additional growth funding (42%). The research study shows that technology plays a crucial role in the growth and development o...